DTC & E-Commerce

DTC & E-COMMERCE

DTC brand marketing, Shopify, retention, LTV, CAC

ALLOpinionDTC & E-CommerceStrategyAnalytics & TrackingPaid MediaAI & SearchSEO
DTC & E-Commerce
4 MIN READ

10 QUESTIONS TO ASK YOUR WEB DEVELOPER BEFORE YOU SIGN ANYTHING.

Hiring a developer is easy. Hiring the right one requires asking the right questions before money changes hands.

Melanie FernandesMelanie Fernandes
Feb 12, 2026
DTC & E-Commerce
6 MIN READ

WHY UX IS THE MOST EXPENSIVE THING YOU'LL NEVER SEE ON YOUR INVOICE.

Bad UX shows up as lost sales, high bounce rates, and customers who never come back. It's the most expensive invisible cost in your business.

Melanie FernandesMelanie Fernandes
Feb 15, 2026
DTC & E-Commerce
4 MIN READ

WHAT YOU SHOULD ACTUALLY PAY FOR WEBSITE DEVELOPMENT.

Website pricing is confusing because the range is enormous. Here's a framework that helps you evaluate what you're paying for.

Melanie FernandesMelanie Fernandes
Feb 18, 2026
DTC & E-Commerce
5 MIN READ

5 THINGS TO THINK ABOUT BEFORE YOU REVAMP YOUR WEBSITE.

Most website revamps fail because the business owner started with design instead of strategy.

Melanie FernandesMelanie Fernandes
Feb 22, 2026