WE ARE A MARTECH-FIRST MARKETING CONSULTANCY.
A marketing partnership that integrates seamlessly as part of your team. We accelerate businesses using mar-tech, design thinking, and a strong focus on customer needs, backed by data-driven media planning and buying.
PLabs is not a traditional consultancy that delivers a strategy deck and walks away. We embed with your team, take ownership of outcomes, and stay until the system is working.
▲ WHY WE EXIST
P.Labs is a marketing strategy consultancy for businesses that take growth seriously. We work with B2B manufacturers, DTC brands, and SMBs across industries — companies that need marketing systems, not just marketing campaigns.
Most consultancies sell deliverables. We build the strategy, systems, and processes that make marketing a growth function — not a cost center. We embed with your team, discover what's actually broken, and fix the architecture underneath.
We didn't adapt someone else's methodology. We built ours. From scratch.
▲ OUR MISSION
OUR MISSION.
HELP BUSINESSES SCALE WITH OUR UNIQUE EXPERTISE AT THE INTERSECTION OF CONSUMER INSIGHTS, MARKETING TECHNOLOGY, AND COMMUNICATION.
▲ OUR STORY
HOW PLABS CAME TO BE.
PLabs is a multidisciplinary marketing consultancy that works with small and medium businesses to help you grow. Whether it is through the right pricing and product mix, the right marketing channels, or communication design, we work as an extension of your team to deliver sustainable growth.
What began as a one-person venture in the real money gaming space has evolved much like a startup. Since 2018, we have pivoted to services that bring together the experience and expertise of our founding team, and grown into a consultancy that serves you directly across India, the USA, and Europe, as well as agencies that need performance marketing, tracking, and analytics expertise behind their work.
As a lab, we are constantly experimenting for you on advertising channels, creative communication, and technology. We are always looking for ways to stay ahead of the curve.
The simplest way to explain what we do: we deliver revenue-generating digital marketing solutions.
P in PLabs stands for the partnerships that drive profits for you.
Certified partners for Search, Display, Shopping, Social, and Advertising.
▲ OUR COMMITMENTS
THE FOUR Ps THAT GUIDE EVERYTHING WE DO.
We work as a seamless extension of your team. Not a supplier you brief and wait on. A partner embedded in your goals, your challenges, and your growth.
Clear goals. Measurable outcomes. Honest reporting. We set KPIs at the start of every engagement and hold ourselves accountable to them throughout.
Every strategy we build is built to drive real business growth. Not impressions. Not reach. Revenue, leads, and margin.
You should not have to follow up with your marketing partner. We follow up with you. Proactively. Before you notice a problem. This is the standard we hold ourselves to on every account.
▲ OUR EVOLUTION
OUR EVOLUTION OVER THE YEARS.
2018
FOUNDED
Set up with a hybrid work model. Built on the belief that the right culture drives the right results.
2020
REMOTE-FIRST
Work from anywhere was our model long before the pandemic. Built to attract the best global talent regardless of location.
2020
MELANIE JOINS
Melanie Fernandes joined as Co-Founder, bringing 20 plus years of brand and marketing expertise. Her vision shaped a consultancy model built to serve founders, CEOs, and marketing teams.
2022
GLOBAL EXPANSION
Built partnerships with creative studios and production houses. Expanded teams to serve clients globally.
2023
OFFICES ACROSS INDIA
Set up dedicated teams in Gurugram, Mumbai, and Bangalore. Evolved into a full performance marketing, analytics, and SEO consultancy.
NOW
MULTIDISCIPLINARY
Serving clients around the globe. Google Partner. Meta Business Partner. $30M plus in managed ad spend. 100 plus clients across verticals.
2018
FOUNDED
Set up with a hybrid work model. Built on the belief that the right culture drives the right results.
2020
REMOTE-FIRST
Work from anywhere was our model long before the pandemic. Built to attract the best global talent regardless of location.
2020
MELANIE JOINS
Melanie Fernandes joined as Co-Founder, bringing 20 plus years of brand and marketing expertise. Her vision shaped a consultancy model built to serve founders, CEOs, and marketing teams.
2022
GLOBAL EXPANSION
Built partnerships with creative studios and production houses. Expanded teams to serve clients globally.
2023
OFFICES ACROSS INDIA
Set up dedicated teams in Gurugram, Mumbai, and Bangalore. Evolved into a full performance marketing, analytics, and SEO consultancy.
NOW
MULTIDISCIPLINARY
Serving clients around the globe. Google Partner. Meta Business Partner. $30M plus in managed ad spend. 100 plus clients across verticals.
▲ WHY WE EXIST
CONSULTANCIES HAVE A REPUTATION PROBLEM. WE ARE FIXING IT.
GOOD INTENT IS NOT ENOUGH. BUT IT IS WHERE EVERYTHING STARTS.
The marketing industry has earned some of its bad reputation. Retainers that run without results. Reports that obscure more than they reveal. Strategies built to impress in a pitch room that fall apart in execution.
PLabs was built against that model from day one. We have never wanted to shortchange a client. We have never withheld insight because sharing it might make us look unnecessary. We have never recommended a channel because the margin was better for us.
Every recommendation we make is made because we genuinely believe it is the right move for the business in front of us.
This is not something we expect to be taken on faith. It shows up in how long our clients stay with us.
Clients do not stay with agencies that treat them as a transaction. They stay with partners who treat their business as seriously as they treat their own.
We treat every client engagement as a luxury service. Not in the sense of expensive. In the sense of proactive, attentive, and always in service of the client's customer. Our clients should never have to follow up with our teams. Every process is designed to take care of their needs before they have to ask.
That is the standard. It is why clients come back. It is why clients refer us.
▲ HOW WE SERVE CLIENTS
PROACTIVE BY DESIGN. NOT BY ACCIDENT.
YOU SHOULD NEVER HAVE TO FOLLOW UP WITH US.
Most agencies wait for the client to ask. We consider that a failure of service. Our account management process is built around anticipation. If something changes in performance, you hear from us first. If an opportunity emerges, we bring it to you before you know to look for it. If a campaign needs adjustment, we make the call and tell you why.
WE ARE IN SERVICE OF YOUR CUSTOMER, NOT JUST YOUR BRIEF.
The brief tells us what you want to achieve. Consumer insights tell us what your customer actually needs. The best marketing sits at the intersection of both. We never lose sight of the end customer in the work we do for you. Their behaviour, their intent, and their experience shape every decision we make.
TRANSPARENCY IS NOT A FEATURE. IT IS THE BASELINE.
You will always know what we are doing, why we are doing it, and what it is delivering. Our reporting is built to answer business questions, not to showcase activity. If something is not working, we say so. If a budget needs to be redirected, we recommend it even when it means less spend under management.
WE MEASURE OURSELVES ON YOUR OUTCOMES, NOT OUR EFFORT.
Effort is the floor. Outcomes are the ceiling. We do not consider a campaign successful because a team worked hard on it. We consider it successful when it moves the number that matters to your business. That standard keeps us honest with ourselves and useful to you.
▲ THE PLABS METHOD
WE DISCOVER BEFORE WE PRESCRIBE.
01
DISCOVERY
1 OF 5We start with DABBL — PLabs' proprietary cross-channel intelligence layer. Before we form a single opinion, DABBL runs a full diagnostic across your martech stack: paid, organic, and owned channels simultaneously. Ad account structure. Attribution integrity. Crawl efficiency. Click quality signals. CRM data quality. Cross-channel budget overlap. Most consultancies guess. We discover.
Most businesses know something is wrong. They do not always know why. DABBL finds the answer.
02
AUDIT
2 OF 5We conduct a comprehensive audit of your entire marketing ecosystem. This is not a surface-level review. We examine ad account structure, attribution integrity, creative performance, landing page conversion, CRM data quality, and cross-channel budget allocation. Every finding is documented with clear impact assessment and prioritised recommendations.
Without a thorough audit, every recommendation is a guess. We do not guess.
03
ASSIST PLAN
3 OF 5We build the strategy architecture that fits your specific situation. This is not a generic marketing plan. It is a precise blueprint derived from what DABBL revealed. Media choices, creative direction, messaging hierarchy, channel mix, and the technology stack to connect them. We believe that without the right trinity of media, creative, and message, much of your marketing budget is potentially wasted.
Without the right trinity of media, creative, and message, much of your budget is potentially wasted.
04
BETA TESTING
4 OF 5We test before we scale. Small budgets. Real campaigns. Controlled variables. Before committing to full spend, we run beta tests in a controlled environment to benchmark KPIs and confirm we are on the right track. This protects your budget and gives us the data to scale confidently.
Small budgets. Real campaigns. We test before we commit.
05
LAUNCH & SCALE
5 OF 5We build a self-feeding growth engine. Once KPIs are validated, we launch at full scale. As we collect more data, the model gets smarter. More customers feed better targeting. Better targeting reduces CAC. Lower CAC enables more reach. This is the DABBL-powered growth model we stand behind.
More customers feed better targeting. Better targeting reduces CAC. This is the self-feeding growth engine.