▲ SERVICES / TRACKING AND ANALYTICS

TRACKING AND ANALYTICS

IF YOU CANNOT MEASURE IT, YOU CANNOT FIX IT.

GA4META CAPISERVER-SIDEATTRIBUTIONCONSENT

Most marketing teams are making decisions on incomplete data. Broken tracking, misconfigured pixels, and attribution gaps mean you are optimising against numbers that do not reflect reality. PLabs builds the measurement infrastructure that gives you a single source of truth — from server-side tracking to multi-touch attribution.

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▲ THE PROBLEM

WHERE MOST BRANDS LOSE VALUE.

Ad blockers strip 20 to 40 percent of conversion signals before they reach your analytics platform. iOS privacy changes have degraded Meta and Google event matching. Consent management implementations break tracking silently. The result: your dashboards show one story while your revenue tells another. Every campaign decision downstream of broken tracking is compromised.

▲ OUR APPROACH

HOW WE APPROACH IT.

PLabs audits your full measurement stack before recommending changes. We implement server-side tracking via Google Tag Manager server containers, configure GA4 with enhanced measurement and custom event schemas, set up Meta Conversions API for signal recovery, and build consent management that is both compliant and functional. Attribution models are calibrated to your actual sales cycle.

▲ WHAT IS INCLUDED

THE DELIVERABLES.

  • Server-side tracking implementation (sGTM)
  • GA4 configuration and custom event setup
  • Meta Conversions API (CAPI) integration
  • Consent management platform setup
  • Cross-channel attribution modeling
  • Dashboard and reporting infrastructure
  • Ongoing measurement QA and monitoring

▲ RIGHT FOR YOU IF

WHO THIS SERVES.

  • DTC ecommerce brands losing signal to ad blockers
  • B2B companies with long sales cycles needing multi-touch attribution
  • Any business spending on paid media without confidence in their numbers
  • Brands preparing for a cookieless future

▲ KEY METRICS WE TRACK

Event match quality scoreAttribution accuracySignal recovery rateConsent pass-through rate

▲ CONTEXT

WHEN IT WORKS BEST.

Businesses spending meaningful budgets on paid media where small improvements in attribution accuracy translate to significant budget reallocation. Brands scaling into new channels and needing a unified view. Companies preparing for privacy-first measurement.

▲ QUESTIONS

FREQUENTLY ASKED QUESTIONS.

Server-side tracking moves conversion event processing from the user browser to your own server. This bypasses ad blockers, reduces data loss from iOS restrictions, and gives you control over what data is sent to each platform.

Universal Analytics stopped processing data in July 2023. GA4 is the current standard. If your GA4 setup was rushed during the migration, it likely needs a proper configuration review to ensure data quality.

Meta Conversions API sends conversion events directly from your server to Meta, bypassing browser limitations. It recovers lost signal, improves ad targeting, and reduces cost per acquisition by giving Meta better optimisation data.

A poorly implemented consent banner can block 60 to 80 percent of your tracking. We implement consent management that is legally compliant and technically configured to maximise the data you are allowed to collect.

▲ WHEN WE ARE DONE

You trust your numbers. Every marketing decision is made on data that reflects what actually happened.

▲ HOW WE WORK

01

DISCOVERY

We use DABBL, our proprietary cross-channel intelligence layer, to find what is broken.

02

AUDIT

We map the gaps, overlaps, and inefficiencies across your entire marketing stack.

03

ASSIST PLAN

We design the strategy and systems your growth will run on.

04

BETA TESTING

Small budgets. Real campaigns. Validated KPIs.

05

LAUNCH & SCALE

We scale what works. Then build the engine.

READY TO TALK ABOUT TRACKING AND ANALYTICS?

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