▲ SERVICES / BRANDING CAMPAIGNS
BRANDING CAMPAIGNS
BUILD THE AWARENESS THAT MAKES YOUR PERFORMANCE MARKETING WORK BETTER.
Brand campaigns are not the opposite of performance. They are the foundation of it. PLabs designs and executes multi-channel brand campaigns that build awareness, drive recall, and create the mental availability that makes performance marketing more efficient.
▲ THE PROBLEM
WHERE MOST BRANDS LOSE VALUE.
Brands that rely entirely on performance marketing hit growth ceilings when their audience becomes saturated and their brand does not have enough recognition to expand into new segments. Share of voice builds the conditions for performance campaigns to succeed.
▲ OUR APPROACH
HOW WE APPROACH IT.
PLabs uses a combination of reach-focused placements, creative designed for recall, and measurement tools including brand lift studies to validate the impact of brand investment.
▲ WHAT IS INCLUDED
THE DELIVERABLES.
- Brand campaign strategy
- Multi-channel media plan
- Creative brief
- Measurement and attribution setup
- Brand lift study
- Campaign reporting
▲ RIGHT FOR YOU IF
WHO THIS SERVES.
- Growth-stage businesses
- Challenger brands
- Established brands entering new markets
▲ KEY METRICS WE TRACK
▲ CONTEXT
WHEN IT WORKS BEST.
Businesses that have optimised performance channels and are hitting efficiency ceilings. Brands entering new markets where awareness is zero. Companies facing increasing CPCs from low brand recognition.
▲ QUESTIONS
FREQUENTLY ASKED QUESTIONS.
Brand lift studies on YouTube and Meta, share of voice tracking, branded search volume trends, and brand survey data. We build a measurement framework before the campaign launches.
Connected TV, YouTube, Meta video, OTT platforms, and programmatic for scale. The right mix depends on your audience, geography, and budget.
Brand awareness raises the floor for performance. When more people know your brand, click-through rates improve, Quality Scores rise, and the cost of capturing intent falls.
To generate measurable reach and lift, we recommend a minimum of $6,000 over a 90-day campaign window. Below that threshold, reach is insufficient for brand lift validation.
▲ WHEN WE ARE DONE
More people know who you are. The right people trust you.
▲ HOW WE WORK
01
DISCOVERY
We use DABBL, our proprietary cross-channel intelligence layer, to find what is broken.
02
AUDIT
We map the gaps, overlaps, and inefficiencies across your entire marketing stack.
03
ASSIST PLAN
We design the strategy and systems your growth will run on.
04
BETA TESTING
Small budgets. Real campaigns. Validated KPIs.
05
LAUNCH & SCALE
We scale what works. Then build the engine.