▲ SERVICES / GOOGLE SHOPPING
GOOGLE SHOPPING
GET YOUR PRODUCTS IN FRONT OF BUYERS WHO ARE READY TO PURCHASE.
Google Shopping puts your products in front of shoppers at the highest-intent moment in their journey. PLabs builds and manages Shopping campaigns with feed optimisation, bidding strategy, and performance tracking designed to drive revenue at a profitable ROAS.
▲ THE PROBLEM
WHERE MOST BRANDS LOSE VALUE.
Shopping campaigns look simple. They are not. Poorly structured feeds, incorrect product categorisation, missing attributes, and undifferentiated bidding strategies consistently underperform against their potential. Most brands manage Shopping as a background channel without the rigour it deserves.
▲ OUR APPROACH
HOW WE APPROACH IT.
PLabs starts with a full feed audit and optimisation before a campaign launches. Product titles, descriptions, category mapping, and image quality all impact Shopping performance. Campaign structure is designed to give high-margin and high-volume products maximum control. Bidding strategy is aligned to margin, not just ROAS targets.
▲ WHAT IS INCLUDED
THE DELIVERABLES.
- Product feed audit and optimisation
- Campaign structure design
- Bidding strategy and budget allocation
- Performance Max integration where applicable
- Product-level reporting and optimisation
- Competitive Shopping landscape monitoring
▲ RIGHT FOR YOU IF
WHO THIS SERVES.
- Ecommerce brands
- Retailers
- DTC brands
- Marketplaces
▲ KEY METRICS WE TRACK
▲ CONTEXT
WHEN IT WORKS BEST.
Ecommerce brands with 10 or more SKUs. Seasonal product categories. Brands with clear margin data. Any business where Google is a primary customer acquisition channel.
▲ QUESTIONS
FREQUENTLY ASKED QUESTIONS.
Standard Shopping gives you more granular control over products, bids, and negatives. Performance Max uses automation across all Google inventory. PLabs recommends the right approach based on your catalogue size and data maturity.
With a well-structured feed and campaign, you can see meaningful data within 4 to 6 weeks. Optimisation compounds over time as bidding algorithms learn from conversion data.
No, but feed quality significantly impacts results. We audit your feed before launching and prioritise fixes that have the most impact on performance.
Yes, with careful bid and budget management. We structure campaigns to maximise revenue on high-margin SKUs while controlling spend on lower-margin products.
▲ WHEN WE ARE DONE
Budget flows to the SKUs worth winning. Your Shopping ROAS is predictable enough to plan inventory and margin around.
▲ HOW WE WORK
01
DISCOVERY
We use DABBL, our proprietary cross-channel intelligence layer, to find what is broken.
02
AUDIT
We map the gaps, overlaps, and inefficiencies across your entire marketing stack.
03
ASSIST PLAN
We design the strategy and systems your growth will run on.
04
BETA TESTING
Small budgets. Real campaigns. Validated KPIs.
05
LAUNCH & SCALE
We scale what works. Then build the engine.