▲ SERVICES / APPLE SEARCH ADS
APPLE SEARCH ADS
CAPTURE APP STORE INTENT AT SCALE.
Apple Search Ads reaches users actively searching the App Store with intent to download. PLabs manages ASA campaigns with keyword strategy, creative set optimisation, and bidding designed to deliver cost-efficient, high-quality installs.
▲ THE PROBLEM
WHERE MOST BRANDS LOSE VALUE.
Apple Search Ads requires a different approach to keyword strategy and bidding than Google. Campaigns without proper match type management and creative asset testing underperform against category benchmarks.
▲ OUR APPROACH
HOW WE APPROACH IT.
PLabs builds ASA campaigns with exact-match keyword anchoring, search match enabled for discovery, and creative set testing to identify the highest-performing app store assets.
▲ WHAT IS INCLUDED
THE DELIVERABLES.
- Keyword strategy and bid management
- Creative set strategy
- Campaign setup and optimisation
- CPI and LTV reporting
▲ RIGHT FOR YOU IF
WHO THIS SERVES.
- App businesses
- Gaming companies
- Consumer apps
- B2B mobile apps
▲ KEY METRICS WE TRACK
▲ CONTEXT
WHEN IT WORKS BEST.
Any app looking to grow installs efficiently. Particularly strong in competitive categories where organic discovery is difficult.
▲ QUESTIONS
FREQUENTLY ASKED QUESTIONS.
Basic campaigns are automated and simpler to manage. Advanced campaigns give you full control over keywords, bids, and ad groups. PLabs starts with Advanced for most clients to capture more data.
ASA-driven installs count toward your App Store velocity, which can improve organic rankings over time. The paid and organic channels reinforce each other.
Apple Search Ads uses your existing App Store screenshots and preview videos as creative sets. We help you optimise which assets appear and test combinations for higher conversion.
Yes, and we recommend running both. Apple Search Ads reaches iOS-exclusive inventory with higher intent. Google UAC adds scale across other placements.
▲ WHEN WE ARE DONE
Your app appears first when users search your category. Users acquired through Apple Search Ads have higher retention because they found you through genuine intent.
▲ HOW WE WORK
01
DISCOVERY
We use DABBL, our proprietary cross-channel intelligence layer, to find what is broken.
02
AUDIT
We map the gaps, overlaps, and inefficiencies across your entire marketing stack.
03
ASSIST PLAN
We design the strategy and systems your growth will run on.
04
BETA TESTING
Small budgets. Real campaigns. Validated KPIs.
05
LAUNCH & SCALE
We scale what works. Then build the engine.