▲ SERVICES / MEDIA PLANNING AND BUYING
MEDIA PLANNING AND BUYING
EVERY DOLLAR IN YOUR MEDIA BUDGET SHOULD EARN ITS PLACE.
Media planning is the foundation of effective marketing. PLabs builds media plans from the consumer journey outward, selecting channels based on where your audience actually spends time and what formats generate measurable impact. We then buy that media with the rigour and accountability it deserves.
▲ THE PROBLEM
WHERE MOST BRANDS LOSE VALUE.
Most media plans are channel-led rather than consumer-led. Channels are selected for familiarity, not fit. The result is a media mix built on assumptions that spending reports never challenge.
▲ OUR APPROACH
HOW WE APPROACH IT.
PLabs starts with audience research and consumer journey mapping. The media plan emerges from that work rather than preceding it. Every channel recommendation is justified by audience data and expected outcome, not convention.
▲ WHAT IS INCLUDED
THE DELIVERABLES.
- Audience and consumer journey research
- Media channel recommendation
- Budget allocation strategy
- Media plan development
- Buying and trafficking
- Performance reporting and optimisation
▲ RIGHT FOR YOU IF
WHO THIS SERVES.
- Brands planning major campaigns
- Businesses entering new markets
- Companies with significant media budgets
▲ KEY METRICS WE TRACK
▲ CONTEXT
WHEN IT WORKS BEST.
Brands planning full-funnel campaigns across multiple channels. Businesses entering new markets who need channel strategy before spend. Creative agencies who need a specialist media partner.
▲ QUESTIONS
FREQUENTLY ASKED QUESTIONS.
A media plan from PLabs covers channel selection, audience targeting rationale, budget allocation by channel and phase, flighting schedule, and performance benchmarks.
We combine platform-reported metrics with independent attribution methods including media mix modelling, incrementality testing, and brand lift studies depending on budget and objective.
Yes. PLabs works invisibly as the media arm of creative agencies and production studios. Your clients get specialist execution. Your brand gets the credit.
We work with media budgets from $2,400 per month across all channels combined. Our minimum engagement is 3 months to allow for optimisation and meaningful reporting.
▲ WHEN WE ARE DONE
Every media decision has a rationale and every dollar has a job.
▲ HOW WE WORK
01
DISCOVERY
We use DABBL, our proprietary cross-channel intelligence layer, to find what is broken.
02
AUDIT
We map the gaps, overlaps, and inefficiencies across your entire marketing stack.
03
ASSIST PLAN
We design the strategy and systems your growth will run on.
04
BETA TESTING
Small budgets. Real campaigns. Validated KPIs.
05
LAUNCH & SCALE
We scale what works. Then build the engine.