▲ SERVICES / ECOMMERCE MARKETING
ECOMMERCE MARKETING
GET YOUR PRODUCTS DISCOVERED, CLICKED, AND BOUGHT.
Ecommerce marketing requires coordination across search, social, feed, and on-site experience simultaneously. PLabs builds ecommerce marketing strategies that treat the full path to purchase as a system and optimises every part of it.
▲ THE PROBLEM
WHERE MOST BRANDS LOSE VALUE.
Ecommerce brands often run strong individual channels but lose customers between them. Traffic that does not convert. Shopping campaigns that drive revenue but destroy margin. Social campaigns that generate awareness but no sales. The problem is usually systemic, not channel-specific.
▲ OUR APPROACH
HOW WE APPROACH IT.
PLabs audits the full ecommerce funnel from first impression to repeat purchase. Feed quality, site experience, and campaign structure are all evaluated before recommendations are made.
▲ WHAT IS INCLUDED
THE DELIVERABLES.
- Full funnel audit
- Channel strategy
- Feed and campaign management
- CRO recommendations
- Customer retention strategy
- Performance reporting
▲ RIGHT FOR YOU IF
WHO THIS SERVES.
- DTC brands
- Multi-brand retailers
- Marketplace sellers
▲ KEY METRICS WE TRACK
▲ CONTEXT
WHEN IT WORKS BEST.
Ecommerce businesses with an existing traffic base that is not converting at its potential. DTC brands ready to invest in coordinated multi-channel strategy. Retailers moving from marketplace-only to direct-to-consumer.
▲ QUESTIONS
FREQUENTLY ASKED QUESTIONS.
Shopify, WooCommerce, Magento, and custom builds. We also work with brands selling on Amazon, Flipkart, and Meesho alongside their own store.
The answer depends on your category, margin, and brand goals. We help you model the economics of both and build a strategy that uses each channel where it is strongest.
Structural improvements in campaign management and feed quality show results within 4 to 8 weeks. CRO improvements to the site take longer to validate with statistical confidence.
PLabs focuses on media strategy and marketing. For product photography and creative production, we work with trusted creative partners or brief your existing production team.
▲ WHEN WE ARE DONE
Your store works harder at every stage of the journey.
▲ HOW WE WORK
01
DISCOVERY
We use DABBL, our proprietary cross-channel intelligence layer, to find what is broken.
02
AUDIT
We map the gaps, overlaps, and inefficiencies across your entire marketing stack.
03
ASSIST PLAN
We design the strategy and systems your growth will run on.
04
BETA TESTING
Small budgets. Real campaigns. Validated KPIs.
05
LAUNCH & SCALE
We scale what works. Then build the engine.