Strategy
STRATEGY
Marketing systems, growth architecture, positioning, GTM
HOW TO FIND A MARKETING CONSULTANCY THAT WON'T WASTE YOUR MONEY.
There are thousands of marketing firms out there. Most of them will happily take your money. Here's how to find the few that will actually earn it.
WHAT DOES A PERFORMANCE MARKETING CONSULTANCY ACTUALLY DO?
Digital marketing, performance marketing, growth marketing. The terms get used interchangeably and incorrectly. Here's what each one means, and what you should actually expect when you hire one.
THE CUSTOMER LIFECYCLE NOBODY TEACHES YOU.
Everyone talks about acquisition. Almost nobody talks about what happens after the first purchase. That's where the real money lives.
ORGANIC VS PAID. WHICH CUSTOMERS ARE ACTUALLY BETTER?
Everyone says organic traffic is free. It's not. Everyone says paid traffic converts better. It depends. Here's what twenty years of marketing has taught me about both.
5 RULES OF MARKETING THAT HAVEN'T CHANGED IN 50 YEARS.
Digital has changed the tools. It hasn't changed the fundamentals. These five rules applied in 1975 and they apply now.
WHAT IS LTV AND WHY YOUR BUSINESS WILL DIE WITHOUT IT.
Most businesses obsess over acquisition cost. Very few understand the lifetime value of their customers. That single blind spot is what separates companies that scale from companies that stall.
WHY YOUR GOOGLE ADS ACCOUNT STRUCTURE IS KILLING YOUR ROAS
Most brands run Google Ads like a slot machine. They dump budget into broad match keywords, cross their fingers, and call it performance marketing. The real problem is almost never the bid strategy. It is the account structure.
