Opinion
OPINION
Hot takes, industry commentary, contrarian views
THE PROS AND CONS OF HIRING A BIG-NAME CONSULTANCY.
Hiring a big consultancy feels safe. But big doesn't always mean better, especially if you're a growing business that needs hands-on attention.
10 MISTAKES THAT WILL TANK YOUR RELATIONSHIP WITH YOUR MARKETING PARTNER.
Hiring a marketing consultancy is a relationship. And like any relationship, both sides need to show up. Here are the ten mistakes clients make that sabotage the engagement before it starts.
YOU DON'T NEED AN AI TOOL. YOU NEED A MARKETING TEAM.
Yes, AI can write copy, generate creatives, and automate campaigns. No, it cannot replace the people who understand why your customers buy.
GREAT MARKETING CANNOT SAVE A BAD PRODUCT.
You can run the most brilliant campaign in the world. If the product doesn't deliver, the customer will tell everyone. And they'll do it for free.