Analytics & Tracking
ANALYTICS & TRACKING
Server-side tracking, GA4, attribution, Consent Mode, Meta CAPI
7 ANALYTICS MISTAKES THAT ARE COSTING YOU CUSTOMERS.
If you're not running analytics on your website, you're flying blind. And if you are running analytics but not acting on the data, you're wasting the instrument panel.
HOW TO CALCULATE ROAS AND ROI WITHOUT FOOLING YOURSELF.
ROAS is the number everyone quotes. ROI is the number that actually matters. Here's how to calculate both, and the mistakes that lead businesses to celebrate campaigns that lost them money.
SERVER-SIDE TRACKING IS NOT OPTIONAL ANYMORE
Browser-based tracking is dying. Between iOS restrictions, ad blockers, and cookie deprecation, your Meta Pixel and GA4 are missing 30-40% of conversions. Server-side tracking fixes this. Here is how to implement it properly.