MELANIE FERNANDES
SEO & Digital Strategy Lead
Melanie leads SEO, website strategy, and tracking infrastructure at PLabs. She specializes in technical SEO, analytics implementation, and building digital foundations that convert.
LINKEDIN45 POSTS
Why 70% of B2B Websites Fail to Generate Qualified Leads
Why 70% of B2B Websites Fail to Generate Qualified Leads
SEO KPIs That Actually Matter to CEOs
SEO KPIs That Actually Matter to CEOs
How to Increase AI Visibility for Your B2B Brand
How to Increase AI Visibility for Your B2B Brand
How to hire a website developer?
Hiring the right web developer involves clear communication, evaluating experience, setting a solid contract, and ensuring scalability and ongoing support. P.Labs Ventures delivers high-quality, future-ready websites through expert collaboration.
When should you revamp your website?
A website revamp boosts sales, reduces bounce rates, and improves UX. Key reasons for redesign include outdated design, slow speed, poor experience, and poor SEO performance.
What are the key factors to consider when hiring a Facebook agency?
When selecting a Facebook ad agency, focus on experience, communication, pricing, and flexibility. P.Labs Ventures offers tailored, transparent solutions for long-term success and growth.
Which tool helps you measure the success of your website?
Optimise your website performance with tools like Google Analytics, Ahrefs, and Hotjar. These insights help improve user experience, drive traffic, and convert visitors into loyal customers.
How to use instagram ads for maximum conversions?
Instagram ads help businesses drive conversions, using formats like image, video, and influencer collaborations. Strategies such as setting clear goals, strong CTAs, A/B testing, and optimisation enhance ad performance, and maximise ROI.
Google Ads vs Google Shopping Ads: Understanding the Key Differences
Google Ads and Google Shopping Ads differ in placement, content, targeting, cost, and purpose. Google Ads offer more control over ad content and audience targeting, ideal for service industries. Google Shopping Ads focus on e-commerce, showcasing products with images, prices, and limited targeting. Choosing between them depends on campaign goals and competition levels.
What are the pros and cons of using AI tools for content writing tools?
Boost your content writing with AI productivity tools! Discover the pros: lightning-fast research, generating captivating ideas, and impeccable grammar. Dive into cons: occasional lack of originality, the need for human editing, and potential over-reliance on technology. Unleash the power of AI, but stay mindful of striking the perfect balance between automation and human touch. Elevate your content game today!
The hidden secret to luxury digital marketing in India.
Discover the hidden tool for acquiring luxury customers in India through Apple Search Ads. Reach affluent users and optimize your app visibility to drive conversions effectively. Learn more now!
When to Revamp Your Website: 5 Things to Consider
For Websites revamp some key factors need to be considered, such as navigation, content, target audience, mobile responsiveness, and page speed. A website revamp can help to improve user experience, increase engagement and conversion rates, and boost search engine rankings. Discover how to revamp your website effectively and keep up with the changing online landscape.
Facebook Ads Agency vs. DIY Ads: Which One Will Give You Better Results?
Learn about the advantages and disadvantages of hiring a Facebook Ads agency or running DIY ads. Consider factors like expertise, cost savings, and time/resources to make an informed decision for your business.
When to Revamp Your Website: 5 Things to Consider
For Websites revamp some key factors need to be considered, such as navigation, content, target audience, mobile responsiveness, and page speed. A website revamp can help to improve user experience, increase engagement and conversion rates, and boost search engine rankings. Discover how to revamp your website effectively and keep up with the changing online landscape.
When should you run branding campaigns?
Boost brand awareness, increase sales, and manage negative perceptions with impactful branding campaigns. Learn how to differentiate your brand and captivate customers through strategic messaging, channels, and timing.
Viral Marketing Case Studies: What Made These 5 Campaigns Successful and How You Can Apply the Same Ingredients to Your Marketing Strategy
Viral Marketing Case Studies: What Made These 5 Campaigns Successful and How You Can Apply the Same Ingredients to Your Marketing Strategy
Top 10 learnings for education businesses looking to scale in India
Top 10 learnings for education businesses looking to scale in India. Avoid common mistakes and build a robust business. Covering the whole marketing funnel.
Pros and cons of hiring the best digital marketing agency in India
The pros and cons of hiring the best digital marketing agency in India. Consider expertise, resources, industry connections, costs, limited flexibility, mechanical approach, and more.
Hiring a Meta Ads Partner Agency: Common Questions to ask
Looking for a reliable Meta Ads Partner Agency? Learn about Facebook Ads spending, lead generation, platform choices, and how to choose the right agency. Find out more in this article.
8 Reasons Why SEO is Needed For Start-Ups
Improve website ranking with SEO: Get more traffic & potential clients, enhance user experience, increase brand awareness, optimize for mobile & local SEO, beat the competition & get better ROI with long-lasting effects.
How to use your email signature for digital marketing and lead generation
Improve your email signature with our 5-point checklist to boost traffic, leads, and followers. Make it visually appealing and include a clean CTA. Track your clicks and traffic with Analytics.
10 ways to get 10x leads on your website
Getting 10x leads and website traffic is as easy as 1-2-3! With these tactics, you can grow your business more sustainably and easily!.
Why people who guarantee fixed ROAS are lying to you
Are you in the process of hiring a developer? Before making your decision, it is important to ask the right questions to ensure that you find the right fit for your project
How to choose a platform for website development?
If you are looking to create a website for your business, you need to consider the platform you will use to develop it. Choosing the right platform is essential for effective website development, as it will determine the features, performance, and scalability of your website.
How to keep up with Google’s changes for Search?
Staying up-to-date with Google ever-changing search algorithms can be a daunting task, but it’s one that can help you stand out from your competitors. Here are some key tips to help you stay ahead.
What are some alternatives to Google and Facebook Ads?
Are you a business owner looking for ways to get your message out there without relying on Google and Facebook Ads? Fortunately, there are numerous alternatives to consider that can help you reach your target audience proficiently.
How to improve your local ranking and presence on Google
Utilize Google Business Profile to update and claim the information about your company in order to raise its local ranking. Update your company information for increased visibility.
The Rules of Marketing –regardless of where you advertise.
To become a better marketer, use the five marketing principles, such as exceeding expectations, designing accessible content, and having a strong sense of brand identity.
The most recent updates from Google, across their products in Sep-Oct 22
Most recent changes to Google Ads, Google My Business and Search in 2022, Q2-Q3
What is performance marketing for a start-up?
What is performance marketing for a start up in 2022
Why is Google My Business important for a new business?
5 top reasons you should invest in updating your Google My Business profile regularly
Which ad platform is right for a small business Google Ads or Facebook Ads?
Choosing the right ad platform does not have to be a daunting task for a new business owner. If you want to take the challenge out, hire a performance marketing agency, which can help you arrive at the right roadmap for your business. Run through these points to narrow down your decision making process, when it comes to choosing the right ad platform.
How long does SEO take? Google’s own timelines
Google shared how long crawling, indexing and serving take. Here is why SEO results take months, and what founders should do while they wait.
Do Instagram ads really increase your Instagram followers?
Discover how Instagram ads can help increase your brand’s followers, improve engagement, and expand reach through effective audience targeting, compelling ad content, and optimized placements.
How to Change Your Time Zone on Your Meta Ads Accounts?
Learn how to change your Meta Ads account time zone and optimize ad scheduling to reach your target audience at the right time, improve engagement, and maximize your advertising budget.
WHY GOOGLE IS DEINDEXING YOUR PAGES (AND WHAT TO DO ABOUT IT).
A DTC brand's organic traffic dropped 40% in three months. No site migration. No redesign. No penalty. Google had simply evaluated their pages and decided they were not worth showing to users anymore. Here is the part of SEO nobody talks about.
SEARCH INTENT: THE MISSING LAYER BETWEEN KEYWORDS AND CONVERSIONS.
A client ranked #3 for their target keyword. Conversions? Zero. The keyword was right. The intent was wrong. And that mismatch was costing them every single visitor. This is the most expensive mistake in SEO.
THE KEYWORD STRATEGY FRAMEWORK EVERY SMB SHOULD USE BEFORE WRITING A SINGLE BLOG.
A DTC skincare brand published 40 blog posts in six months. Beautifully written. Well-researched. Total organic traffic? 212 visits. The problem was not the writing. It was the complete absence of a keyword strategy. Here is the framework we built after that expensive lesson.
HOW GOOGLE ACTUALLY RANKS YOUR WEBSITE: WHAT THE DOJ TRIAL EXPOSED.
In October 2023, the US Department of Justice put Google on trial. For the first time ever, Google's VP of Search Quality testified under oath about how ranking systems actually work. Not blog speculation. Sworn testimony. Here is what every business owner needs to know.
GOOGLE KEEPS CHANGING. HERE'S HOW TO KEEP UP.
Google ships thousands of changes every year. Most businesses don't notice until their traffic drops. Here's how to stay ahead.
10 QUESTIONS TO ASK YOUR WEB DEVELOPER BEFORE YOU SIGN ANYTHING.
Hiring a developer is easy. Hiring the right one requires asking the right questions before money changes hands.
WHY UX IS THE MOST EXPENSIVE THING YOU'LL NEVER SEE ON YOUR INVOICE.
Bad UX shows up as lost sales, high bounce rates, and customers who never come back. It's the most expensive invisible cost in your business.
WHAT YOU SHOULD ACTUALLY PAY FOR WEBSITE DEVELOPMENT.
Website pricing is confusing because the range is enormous. Here's a framework that helps you evaluate what you're paying for.
5 THINGS TO THINK ABOUT BEFORE YOU REVAMP YOUR WEBSITE.
Most website revamps fail because the business owner started with design instead of strategy.
HOW TO CALCULATE ROAS AND ROI WITHOUT FOOLING YOURSELF.
ROAS is the number everyone quotes. ROI is the number that actually matters. Here's how to calculate both, and the mistakes that lead businesses to celebrate campaigns that lost them money.