MELANIE FERNANDES
SEO & Digital Strategy Lead
Melanie leads SEO, website strategy, and tracking infrastructure at PLabs. She specializes in technical SEO, analytics implementation, and building digital foundations that convert.
LINKEDIN13 POSTS
How long does SEO take? Google’s own timelines
Google shared how long crawling, indexing and serving take. Here is why SEO results take months, and what founders should do while they wait.
Do Instagram ads really increase your Instagram followers?
Discover how Instagram ads can help increase your brand’s followers, improve engagement, and expand reach through effective audience targeting, compelling ad content, and optimized placements.
How to Change Your Time Zone on Your Meta Ads Accounts?
Learn how to change your Meta Ads account time zone and optimize ad scheduling to reach your target audience at the right time, improve engagement, and maximize your advertising budget.
WHY GOOGLE IS DEINDEXING YOUR PAGES (AND WHAT TO DO ABOUT IT).
A DTC brand's organic traffic dropped 40% in three months. No site migration. No redesign. No penalty. Google had simply evaluated their pages and decided they were not worth showing to users anymore. Here is the part of SEO nobody talks about.
SEARCH INTENT: THE MISSING LAYER BETWEEN KEYWORDS AND CONVERSIONS.
A client ranked #3 for their target keyword. Conversions? Zero. The keyword was right. The intent was wrong. And that mismatch was costing them every single visitor. This is the most expensive mistake in SEO.
THE KEYWORD STRATEGY FRAMEWORK EVERY SMB SHOULD USE BEFORE WRITING A SINGLE BLOG.
A DTC skincare brand published 40 blog posts in six months. Beautifully written. Well-researched. Total organic traffic? 212 visits. The problem was not the writing. It was the complete absence of a keyword strategy. Here is the framework we built after that expensive lesson.
HOW GOOGLE ACTUALLY RANKS YOUR WEBSITE: WHAT THE DOJ TRIAL EXPOSED.
In October 2023, the US Department of Justice put Google on trial. For the first time ever, Google's VP of Search Quality testified under oath about how ranking systems actually work. Not blog speculation. Sworn testimony. Here is what every business owner needs to know.
GOOGLE KEEPS CHANGING. HERE'S HOW TO KEEP UP.
Google ships thousands of changes every year. Most businesses don't notice until their traffic drops. Here's how to stay ahead.
10 QUESTIONS TO ASK YOUR WEB DEVELOPER BEFORE YOU SIGN ANYTHING.
Hiring a developer is easy. Hiring the right one requires asking the right questions before money changes hands.
WHY UX IS THE MOST EXPENSIVE THING YOU'LL NEVER SEE ON YOUR INVOICE.
Bad UX shows up as lost sales, high bounce rates, and customers who never come back. It's the most expensive invisible cost in your business.
WHAT YOU SHOULD ACTUALLY PAY FOR WEBSITE DEVELOPMENT.
Website pricing is confusing because the range is enormous. Here's a framework that helps you evaluate what you're paying for.
5 THINGS TO THINK ABOUT BEFORE YOU REVAMP YOUR WEBSITE.
Most website revamps fail because the business owner started with design instead of strategy.
HOW TO CALCULATE ROAS AND ROI WITHOUT FOOLING YOURSELF.
ROAS is the number everyone quotes. ROI is the number that actually matters. Here's how to calculate both, and the mistakes that lead businesses to celebrate campaigns that lost them money.