ECOMMERCEPPC AND PAID
ROAS Transformation: Skin and Wellness D2C Brand Meta Overhaul
Ecommerce Skin and Wellness Brand (Confidential)
42,378
Website purchases driven
$2.60
Avg. cost per purchase
5.8x
ROAS improvement
3 months
To results
▲ CHALLENGE OVERVIEW
A direct-to-consumer skin and wellness brand was running Meta campaigns with a ROAS of 0.5 — spending more than they were generating in revenue. Campaigns had been optimised within their existing stru...
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