PPC AND PAIDECOMMERCE
CPL Cut by 60 Percent: Home Decor Brand Lead Generation Rebuild
Home Decor Brand (Confidential)
$6.60 to $2.65
Cost per lead
30%
Average conversion rate maintained
11,300
Leads generated
▲ CHALLENGE OVERVIEW
A home decor brand was acquiring leads at $6.60 per lead through paid search and social. The cost was unsustainable relative to average order values, making the channel economically unviable at scale....
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