BRANDINGFINTECH
Bitcoin Liya Kya: Building SOV for India's Largest Crypto Exchange
CoinDCX
355%
Website traffic growth
90
Days to achieve results
Significant
Branded search volume increase
▲ CHALLENGE OVERVIEW
CoinDCX needed to establish category leadership and share of voice in India's rapidly growing but highly competitive crypto market. The challenge was building genuine brand recall rather than transact...
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