B2BPPC AND PAID
Conversion Rate from 1.8% to 7%: B2B EdTech Platform
B2B EdTech Platform (Confidential)
4.4M
App impressions at $0.02 each
12,383
Conversions at $0.10 each
3.9x
Conversion rate improvement
▲ CHALLENGE OVERVIEW
A B2B EdTech platform was running app campaigns with a 1.8 percent conversion rate and rising costs per conversion. The team had optimised within the existing structure but could not identify why perf...
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