SACHIN KUMAR

Paid Media Director

Sachin runs paid acquisition at PLabs across Google, Meta, and Amazon. He builds campaign architectures that scale ROAS without scaling headcount.

1 POST

Paid Media|Strategy

8 MIN READ

WHY YOUR GOOGLE ADS ACCOUNT STRUCTURE IS KILLING YOUR ROAS

Most brands run Google Ads like a slot machine. They dump budget into broad match keywords, cross their fingers, and call it performance marketing. The real problem is almost never the bid strategy. It is the account structure.

Sachin Kumar

Mar 28, 2026