KABIR SINGH
Analytics & Tracking Lead
Kabir leads analytics and tracking infrastructure at PLabs. He specializes in server-side tracking, GA4, Meta CAPI, Consent Mode, and building measurement systems that give brands accurate data to optimize against.
LINKEDIN2 POSTS
7 ANALYTICS MISTAKES THAT ARE COSTING YOU CUSTOMERS.
If you're not running analytics on your website, you're flying blind. And if you are running analytics but not acting on the data, you're wasting the instrument panel.
SERVER-SIDE TRACKING IS NOT OPTIONAL ANYMORE
Browser-based tracking is dying. Between iOS restrictions, ad blockers, and cookie deprecation, your Meta Pixel and GA4 are missing 30-40% of conversions. Server-side tracking fixes this. Here is how to implement it properly.